Relip

About the project

Relip is a real estate growth platform that generates leads for lenders. The platform is built on no-code solutions with Zapier, integrated with third-party and in-house web services.

What was the goal of the project?

To develop the existing features of the platform, like automated ad campaign creation and the lead management CRM for lenders.

Project execution

• Developed back-end services for automating ad campaign launches with Node.js Google Cloud Functions written in TypeScript, integrated with services like Meta Marketing API, Zapier, and LeadSigma.
• Collaborated with stakeholders to gather requirements for back-end services.
• Refactored back-end service code for better readability, scalability, maintainability, performance, and resilience.
• Established DevOps workflows and environments with Docker, Firebase Emulators, and Meta Marketing API Sandbox.
• Provided product support to less technical users and trained other team members on engineering and debugging.
• Planned and designed a CRM, email marketing tool, and ad campaign management app built on React and Node.js.

Project results

• Saved team members 10 hours a week on ad campaign launches.
• Complete project plan and prototypes for upcoming app features.